6 Reasons Why Your Online Business Needs a Website Builder
There’s no question that you need a business website in 2024. Potential customers are looking for businesses like yours online, and if they find you, they want to be able to easily learn more about what you offer.
A well-designed website is the best way to do that. Not only will a website showcase your company in a professional way, it can also help you grow and convert more leads. If you aren’t making a website for your business, you’re leaving money on the table and giving your competition an advantage.
If you’re not sure where to start, check out our article on the 10 Best Website Builders for Small Business to help you find the perfect fit. You can use a website builder to create a site that’s uniquely you and fits your brand identity. Then, you can customize your website to drive more traffic and boost conversions.
1. Your competitors have one.
Chances are, your competition has a website and is using it to drive sales. A website shows potential customers that your business is established and trustworthy. It’s also a great way to promote specials, coupons, and discounts.
2. Your customers expect you to have one.
Many people don’t trust businesses that don’t have a website. If someone is searching for your product or service and finds a competitor with a clean, modern page that’s regularly updated, they’ll likely choose the other company.
3. It helps you rank higher in search results.
Having a website is the best way to improve your search engine optimization (SEO). When you build a website, you can add keywords in your content to make it easier for potential customers to find you. It’s also important to optimize your site for mobile so that it’s easy to navigate on all devices.
4. It serves as a data center.
A business website can serve as a central hub for all your information and communications with employees, clients, and prospects. It can be a place where you share blogs, videos, and podcasts. It can also act as a database where you can store customer information and track performance metrics.
5. It’s a free marketing tool.
As a small business, you need every advantage you can get to compete with industry giants. A website gives you the opportunity to level the playing field by providing a platform where you can sell your products or services to a wider audience. A website also allows you to communicate with your customers and provide helpful resources such as a FAQ section, live chat support, or an online booking system.
6. It’s the foundation of your digital marketing strategy.
Whether you are running ads on Facebook or Instagram, creating an email newsletter, or sending out promotional emails, your website is the foundation of all your marketing efforts. Your website is where your customers will go to learn more about you, interact with you, and ultimately decide if they want to buy from you.
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Pete Arnow had his first career in AM and FM Radio Broadcasting in Northern New Jersey for thirty years. He served a term as President of the New jersey Broadcasters Association. In the nineties he retired to sunny Key West Florida where he expanded his talents in photography, graphic arts, and marketing. He is the photographer for Destination Florida Keys and Key West magazine, as well as a contributor for the local paper, the Keys Citizen. He realized in time that he would need to earn more money in retirement and for the past five years has explored Affiliate Marketing studying under several coaches and platforms. He hopes to help other seniors have a profitable “side hustle” (or more) in their retirement.
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