The internet is one of the most powerful tools that a business can have in its arsenal. It’s also the fastest way to connect with your audience.
Whether you’re an eCommerce storefront or just looking to build awareness about your brand, your website is essential. According to multiple studies, users abandon sites that take more than 3 seconds to load. That’s a lot of lost sales and frustrated customers.
This is where web hosting comes in. A good web hosting provider can give your site the speed and reliability it needs to stay online and attract visitors. A good web host can also help you navigate the complex world of search engine optimization to boost your visibility and get more traffic.
In the past, a person who wanted to put up a website would need their own server, which they had to manage and maintain themselves. This was a costly undertaking that not everyone had the resources for, especially small businesses and individuals. Then, in the early days of the internet, web hosting services began to emerge that allowed anyone to create a website without needing their own computer or server.
Web hosting works by storing website files on servers that can be accessed over the Internet using a domain name, which functions like a digital address. When someone types in your domain name in their browser, it will locate your website’s files on the server and then display them on the user’s computer screen.
The type of hosting you choose will depend on your budget and the amount of storage space you need. The two most common options are shared and managed servers. In shared hosting, your website shares the hardware resources of a single computer with many other websites. If any of those sites experience a surge in traffic, it could rob the other websites of vital resources, making them slow or unavailable. A good shared host will ensure that all sites have enough resources to remain fast and functional during high-traffic periods.
With managed servers, the web host handles all maintenance and updates for you. This includes operating system upgrades, security patches and other tasks that you would normally have to do on your own, if you had your own server. In addition, some providers offer a tier of managed servers that are dedicated to high-traffic websites, so those sites can receive more priority when it comes to available resources.
If you have a growing business, you will need a web hosting provider that can scale up or down to accommodate your growth. This means that your web host can add more resources or server space as needed, so your website stays responsive and user-friendly even during peak times. Make sure your web hosting provider offers this flexibility and features, so you can focus on building your brand and reaching your target market.
Check out my recent post on all-in-one sales and marketing tools and what I think of it.
Check out my recent post on sales funnels and what I think about them. Are they still worth it?
Pete Arnow had his first career in AM and FM Radio Broadcasting in Northern New Jersey for thirty years. He served a term as President of the New jersey Broadcasters Association. In the nineties he retired to sunny Key West Florida where he expanded his talents in photography, graphic arts, and marketing. He is the photographer for Destination Florida Keys and Key West magazine, as well as a contributor for the local paper, the Keys Citizen. He realized in time that he would need to earn more money in retirement and for the past five years has explored Affiliate Marketing studying under several coaches and platforms. He hopes to help other seniors have a profitable “side hustle” (or more) in their retirement.
Pete Arnow
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